Discomfort Academy*

* formerly Do the Opposite

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Hi there,

I’m happy to welcome you here! My name is Alex Kallaway and I’m the face behind Discomfort Academy (formerly Do The Opposite). It's my passion project where I explore the topics of habit formation, overcoming creative blocks and procrastination and more.

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Featured projects

Learn more about the projects under the umbrella of Discomfort Academy!

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